Inspiring AI Transformation Journey of AI-driven Corporate Gifting Platform, Wrapping Happiness

This week, we would like to share the remarkable AI transformation journey of Wrapping Happiness and the role AI Library played in revolutionizing their operations.

We have also recorded a short video testimonial to bring their story to life!

Watch the video here:

Wrapping Happiness is one of the most exciting corporate gifting companies. Visit their website and you'll witness the immense effort and love poured into each curated gift kit.

Their impressive list of clients adores them for their creativity and attention to detail. However, personalizing gift is a labour-intensive process. That's where our paths crossed with the Wrapping Happiness (WH) team. They were in the midst of reinventing their platform, aiming to enhance operational efficiency while maintaining the essence that makes them special.

Model Identification, Evaluation & Customisation

When we introduced them to the AI Library platform, WH embarked on mapping their entire operations and assessing the available models that suited their specific use case. Through careful evaluation, they selected and customized some models, ensuring they aligned perfectly with their brand, ethos, and vision.

Fig 1. Whiteboard mapping their use case to the available models

Integration

Once the models were chosen, WH collaborated with their development partner to seamlessly integrate the AI Library into the Wrapping Happiness platform using APIs. This process only took a few days, showcasing the efficiency and simplicity of the integration.

Fig 2. WH Admin Dashboard. This page shows three models in action - a product description generator, SEO meta data generator and Social Media Ad copy generator.

Result

The immediate impact of this transformation was a significant reduction in time and cost of operations. What would have taken months to achieve, they accomplished in mere days. However, Anusha Mehta, Founder of Wrapping Happiness, emphasizes that the most significant achievement lies in the improved efficiency of the entire team. With AI handling mundane tasks, they can now focus on more human-centric aspects of their work.

This transformation also allows Wrapping Happiness to provide a seamless and highly personalized solution for their customers at scale.

Fig 3. Gift kits tailored to recipients' preferences, demographics, and budget with the rationale behind the choice.

We are truly excited to witness the continued success of Wrapping Happiness and how they utilize AI to enhance their offerings.

Stay tuned for more fascinating AI stories and updates!